View The Flock of the Month

Published on Nov. 19, 2024

View The Flock of the Month

Using available customer data from all over North America, this initiative selects the top performing flock for each month.

The goal of Flock of the Month is to give insight into the performance of our products and the success of our customers under real-life conditions.

How do we select the Flock of the Month?

The Flock of the Month is determined using a performance index (PI) combining multiple measures, including average daily gain (ADG), livability, and feed conversion ratio. We examine the customer data available for the latest reporting period and make a selection of the top performing flock overall.

The use of a PI combining multiple measures allow us to evaluate overall performance rather than relying on a single metric. Sustainable, balanced breeding means delivering a high-performing turkey that will consistently perform well when looking at multiple traits, keeping in mind that too much focus on one trait can have a negative effect on a related trait. Combining multiple metrics provides a more complete and balanced view of performance.

In the interest of recognizing strong performance, we'd like to share the best trait performance results to demonstrate genetic potential in action. The best single trait performance in this reporting period was 0.3389 lbs for average daily gain, 2.13 for adjusted feed conversion, and 91.9% for livability.

Balanced selection was key in the development of the 2024 Hybrid Converter, while still delivering strong results in the traits that matter most for our customers. These genetics are designed to support more sustainable turkey production, including increased breast meat yield, improved feed conversion, and superior reproductive traits. Click here to learn more about the Hybrid Converter.

We remain committed to balanced, sustainable breeding that looks at the big picture in delivering value for our customers and the industry. If you would like to discuss your own flock results and how to take your performance to the next level, reach out to our technical team.

Related articles

, by
Hybrid Winter Events

The upcoming industry events are just around the corner. These are key opportunities to catch up in person with the team, ask questions, and connect with the rest of the turkey industry. Keep reading…

, by
New Laying Standards Released for the Hybrid ConverterNOVO

Continuous improvement is core to our business. To reflect this, we are pleased to release updated laying performance goals for the Hybrid ConverterNOVO, a heavy turkey strain optimized for the Europ…

Hybrid in Action: Connecting at the ITF Winter Meeting

Last week, our team was pleased to attend Iowa Turkey Federation's annual Winter Meeting. This event is always a great opportunity to connect with partners and friends in the turkey industry.