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Published on June 29, 2020

Welcome Deborah Verity as new Sales Director EMEA

Since the 23rd of March, Déborah joined the team at Hybrid Turkeys as Sales Director for the EMEA region. Despite joining in the middle of the Coronavirus pandemic, she was able to integrate easily and get to know the different teams remotely. The next phase of her integration, once travel can safely resume, is to visit and get to know customers using Hybrid Turkeys.

What is your background?

I was born in England, in Halifax, where I grew up with one sibling and my parents.

At the age of 8, I started Karate. This sport quickly became a passion and I wanted to teach it when I grew up. After graduating as a teacher in the UK, I joined a primary school where I quickly became a team leader.

At the age of 32, I fulfilled one of my childhood dreams: to move to France. I arrived in Hennebont, in the Morbihan, and later moved to Nantes. I then entered the financial sector with a position as Business Development and Team Leader.

As a result of this experience, I wanted to change industries and I chose the luxury packaging industry, mainly in the cosmetics sector, where I oversaw international operations. I had the opportunity to discover different aspects of this industry moving from rigid to flexible packaging, which allowed me to develop my skills in the field and to develop major accounts in France and internationally.

A few years later I had the opportunity to work for a company offering packaging solutions for the pharmaceutical sector, where I had a dual role as Key Account Manager and EMEA Sales Manager.


How did you come to work with Hendrix Genetics?

I wanted to find a new challenge and I came across an advertisement published by Hendrix Genetics Turkeys France. The position was exactly the challenge I was looking for in my career. Moreover, I have never worked with live animals before and I knew that this sector would be extremely interesting.


What attracted you to this position?

The challenge of the job and the new structure to be put in place within Hybrid, seemed like a very interesting time to join the company. Afterwards, I had a very good impression of the company on the website and other media. After several interviews, I knew that this was the company where I wanted to further develop my career.


Although you only recently joined Hendrix Genetics, what do you think is the most important challenge for the turkey industry?

I've learned that the turkey industry is both fascinating and challenging. Turkey farming is a very technical and complex process with many risks inherent in each stage of the farming cycle. It seems to me that the long-term planning and supply chain is a huge challenge and I am excited to work with customers to establish a strong, sustainable solutions to drive us all forward.


What knowledge or skills do you bring that will contribute to your success at Hendrix Genetics?

I think I have very good sales and negotiation skills and business acumen. I am an enthusiastic, dynamic, organized, sociable person and I take initiative, which allows me to motivate and lead a team.

Furthermore, I know how to work calmly under pressure.


Among your knowledge or skills, which ones will bring the most added value to our clients?

I will help clients improve their market share and achieve their financial and performance goals and work with clients on their company's vision and strategy. I strive for excellence by putting 100% of my energy into customer-centricity to ensure the best possible services and products. My goal is always to exceed expectations.

I create excellent relationships with clients, by listening to their needs, to develop long, loyal and fruitful partnerships. I am proactive in supporting customers by offering solutions to their business and using innovation to bring an essential added value to their company.


What do you do in your spare time?

I like to spend my free time with friends and family. I exercise in the gym and jog in the country. I take online courses and read books to keep my brain active. I enjoy cooking and trying new recipes. I have a long history of practicing martial arts and I hope to return to samurai classes one day, after I get my knee fixed.

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