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Published on May 3, 2021

New Converter performance goals launched!

We are pleased to launch updated performance goals for the Hybrid Converter, showcasing improvements in the results you can achieve with this breed.

Data analysis from pedigree through commercial results indicate that these updated goals showcase not only the genetic potential, but that they are achievable in the field. The Commercial updates offer increases to body weight and improvements in feed conversion. We have also updated our Parent stock guidelines to address changes to the growth curve during the rearing phase.

Our breeding program continues to focus on a sustainable approach to improvements to ensure a robust bird that performs well across all key traits, while addressing the shifting needs of the market.

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