Published on Jan. 29, 2026
Selecting the Right Product for Your Farm
For a turkey producer, choosing the right genetics and product has a direct impact on performance, flock health, and overall financial results. Hybrid Turkeys gives farmers flexibility by offering products tailored to different processing ages, target weights, and farming systems.
The Hybrid ConverterNOVO and Grade MakerEVO are the two core products tailored for the EMEA region that offer commercial growers different growth curves dependent on your market. This allows you to select the option that best aligns with your processing goals and market needs.
Find Your Fit
To help guide commercial growers in their choice of product, we have developed a Product Selector graphic to illustrate performance differences across processing age and weights. By comparing growth curves week by week, you can identify the product that naturally aligns with your desired processing window.
Built for Robustness and Real‑World Conditions
Each product is bred with practical farm challenges in mind and selected for:
- High robustness and livability
- Strong gut health and efficient litter management
- Suitability across multiple farming systems
These standards are based on internal benchmarks and customer feedback. Actual farm results may vary based on season, environment, density, flock health, water quality, and nutrition. When combined with expert support from your technical or sales representative, this product selector can help producers gain a strategic approach to maximizing performance.
For personalized guidance, producers are encouraged to connect directly with their Hybrid Turkeys representative to ensure the best possible product choice for their operations.
