VIV Russia booth

Published on June 14, 2017

VIV Russia 2017: Here's what you missed

On May 23-25, VIV Russia was held in Moscow with a high number of local attendees as well as those from neighboring countries. Below are some of the highlights from the show.

One Hendrix Genetics

Hendrix Genetics exhibited their new branding strategy whereby they combined the strengths of the various companies in their portfolio into ‘One Hendrix Genetics’. This strategy includes greater focus on the leading genetic brands, such as Hybrid Turkeys, that Hendrix Genetics breeds and distributes around the world. Teams from turkeys, swine and layers were on hand to greet customers and discuss opportunities that the Russian market presents.

Russia to develop self-sufficiency

In a recent interview by Dutch agricultural publication Boederij, Hendrix Genetics CEO, Antoon van den Berg, stated “Russia is quickly becoming a self-sufficient nation, with the help of state aid and increasing technological advancements in the region.” As the market continues to develop, the need for strong partnerships becomes even more important. We continue to focus on collaboration through joint projects in order to deliver value to the Russian market.


VIV Russia

Related articles

, by
How Does Humidity Affect the Environment?

Written in collaboration between Hannah Menges and William AlexanderTemperature means nothing without understanding the relationship with humidity. As you will soon find out, if you control humidity …

, by
How-To: Tight Test a House

The tighter the house, the more efficient. Watch this How-To video to learn how to tight test your barn in order to maintain a comfortable and healthy environment for your birds.

, by
How-To: Proper Air Flow

In this How-To video, we walk through how to test and achieve proper air flow in your barn. Through doing so, growers will keep litter dry by controlling humidity while maintaining the correct static…