Hendrix Genetics appoints new Managing Director Swine

Published on Dec. 1, 2017

Hendrix Genetics appoints new Managing Director Swine

Following the appointment of Raf Beeren as Managing Director Business Unit Turkeys, Hendrix Genetics announced that Luis Prieto Garcia will succeed Raf Beeren in the position of Managing Director Business Unit Swine. Effective January 1st, 2018, Luis will lead the business unit in its next phase of growth, reporting to Antoon van den Berg, Chief Executive Officer.

Luis (42) has been working within the Business Unit Swine for more than 18 years in various positions. In 1999 he started his career with Hypor in Spain as a technical specialist (veterinarian). Through the years Luis gained broad business and management experience in positions in production, sales and business development. In 2012 Luis was appointed General Manager Americas and member of the management team of Hendrix Genetics Swine.

Luis graduated from the Veterinary University in Léon, Spain and holds a Veterinary Medicine Degree and a Master degree in pig production. 

Related articles

, by
Litter Management 101: Key Practices for Healthy Flocks

Litter management can impact bird health, productivity, feed consumption and growth. Read on to get a full overview of key contributing factors and mitigation strategies.

, by
Turning Data into Performance: How Analytics Drive Turkey Genetic Progress

You’ve heard it before: “You can’t manage what you don’t measure.” In the turkey industry, this is more relevant than ever. Data collection and analysis are critical tools to enhance flock performanc…

New Director of Sales & Commercial Excellence, EMEA Joins Hybrid Turkeys

We’re pleased to announce the appointment of Matthias Adam as Director of Sales & Commercial Excellence for EMEA (Europe, Middle East, and Africa).