New Director of Sales & Commercial Excellence, EMEA Joins Hybrid Turkeys

Published on April 24, 2025

New Director of Sales & Commercial Excellence, EMEA Joins Hybrid Turkeys

We’re pleased to announce the appointment of Matthias Adam as Director of Sales & Commercial Excellence for EMEA (Europe, Middle East, and Africa).

In this role, Matthias will be responsible for strategy, implementation, and execution of all sales and customer-facing functions for EMEA. He will lead the EMEA sales organization with a focus on customer service and collaboration. He will also spearhead commercial initiatives, further driving performance and alignment across the region.

Matthias brings a wealth of experience in the animal health and production sectors, with commercial leadership roles at SARIA and Boehringer Ingelheim. Matthias holds degrees in Agricultural Engineering and Agricultural Economics & Management.

Please join us in welcoming Matthias to the team as we work together to advance our impact in EMEA.

Related articles

, by
Litter Management 101: Key Practices for Healthy Flocks

Litter management can impact bird health, productivity, feed consumption and growth. Read on to get a full overview of key contributing factors and mitigation strategies.

, by
Turning Data into Performance: How Analytics Drive Turkey Genetic Progress

You’ve heard it before: “You can’t manage what you don’t measure.” In the turkey industry, this is more relevant than ever. Data collection and analysis are critical tools to enhance flock performanc…

, by
View The Flock of the Month

Using available customer data from all over North America, this initiative selects the top performing flock for each month.The goal of Flock of the Month is to give insight into the performance of ou…